You have probably heard the common proverb, “Don’t judge a gift by its wrapping.”, but that is not necessarily true these days. Since packaging is the first thing that a person notices about a product, appearance is a very important aspect of marketing. Many companies have introduced various ways of advertising their products and services. In Dubai, the center of business and fashion, industries have started producing promotional gifts as a means of luring customers and increasing sales.
It’s common knowledge that people love free gifts. So, if you are still contemplating about investing in giveaways, here are reasons how they can benefit your business.
- Grab People’s Attention
Giveaways are an effective way of educating and informing people about your brand. You want to promote your company and its image, thereby giving it a boost in the competitive market. By making the packaging unique and personalized, your product stands out in the crowd. It also gives you the potential to represent your brand with professionalism. Besides, promotional gifts give your products free publicity- ad campaigns would definitely cost more- and instantly capture the public’s attention.
- Launch a new product
You want to make a memorable entrance into the market. When a new product is launched, people are hesitant to try it. They have doubts whether it will be worth the money. But if the merchandise is for free or available at a discounted, introductory price, consumers will be more than willing to try it. Once you have satisfied customers and built up a good reputation, people will come back for more, even when the product is no longer free.
- Retain customers
It is not enough just to attract customers. In order for companies to remain successful, they must retain their customers. One way to do this is to reward your customers with giveaways and promotional gifts. Award your loyal clients with different promotions, coupons, and exclusive discounts.
- Loss Leader strategy
A loss leader is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. By handing out free samples or sending coupons for free trial products through the mail, companies aim at luring customers into the store. The advantage of this strategy is that when customers avail the giveaway, they are more likely to buy other goods while they are there.
- Target a crowd
Promotional products should reach and influence a wide audience. Whether it is a fundraiser, expo, trade show, seminar or convention, make sure to target a large group. If you can influence a portion of the crowd, they will spread the word to friends and family, drawing in more potential customers. Some companies handout low-budget promotional giveaways that consumers see and use daily, like keychains, calendars and pens. Customers are more likely to buy products from someone whose name they are exposed to daily. So, make the most of this technique and hand out giveaways to promote your business today!